Terms and Conditions

This is an agreement (“The Affiliate Agreement”) between you (“you” or “Affiliate”) and

www.betplayspartners.com (“Company”, “Partner”, “us”, “we” or “Affiliate Program”).

By registering for the Affiliate Program, and by accessing and using any of our marketing tools or

accepting any reward, bonus or commission, whether contained in the Affiliate Agreement or elsewhere

as a part of our Affiliate Program, you will be deemed to have read, understood and agreed to the

Affiliate Agreement.

We may periodically make modifications to this Agreement. While we will do our best to notify you of

such changes, we recommend that you revisit this page regularly. Your continued use of the Affiliate

Program will constitute your consent to the updated Agreement.


1.1 “Affiliate” means you, the person or entity, who applies to participate in the Affiliate Program.

1.2 “Affiliate Account” means the account of the Affiliate set up after an Affiliate Application is made by

the Affiliate to take part in the Affiliate Program and approved by Company.

1.3“Affiliate Agreement” means (i) all the terms and conditions set out in this document, (ii) the terms

and conditions of the Commission Structures applicable to the different products and brands, and (iii)

any other rules or guidelines of the Company and/or Websites made known to the Affiliate from time to


1.4“Affiliate Application” means the application made by the Affiliate to participate in the Affiliate


1.5“Affiliate Links” means internet hyperlinks used by the Affiliate to link from the Affiliate Website(s) or

any other any third-party website to Company Websites.

1.6“Affiliate Program” means collaboration between the Company and the Affiliate whereby the

Affiliate promotes the Company’s websites and creates Affiliate Links from the Affiliate Website(s) to

Company’s websites. For such services the Affiliate is paid a commission depending on the generated

traffic to the Company’s websites, subject to terms within this Affiliate Agreement and to the applicable

product-specific Commission Structure.

1.7 “Affiliate Wallet” means an online wallet in the name of the Affiliate into which Company pays the

commission and any other payments due to the Affiliate, which the Affiliate can withdraw in accordance

with the Affiliate Agreement;

1.8 “Affiliate Website” means any website which is maintained, operated or otherwise controlled by the


1.9 “Company” shall mean www.betplayspartners.com and any other company within our group of,

including our parent companies, their parent companies and all of the subsidiaries of these respective


1.10 “Company Websites” means the website www.betplays.com or other such websites (including

mirror websites) as may be added to this Affiliate Program from time to time, where www.betplays.com

are operated by Creative Alliance N.V

1.11 “Commission” means the percentage of the Net Gaming Revenue, or, where applicable, a fixed

amount for a New Customer (CPA structure) as set out in the Commission Structures.

1.12 “Commission Structures” means any specific reward structures expressly agreed between Company

and the Affiliate.

1.13 “Confidential Information” means any information of commercial or essential value relating to

Company such as, but not limited to, financial reports, trade secrets, know-how, prices and custom

quotes, business information, products, strategies, databases, technology, information about New

Customers, other customers and users of Company Websites, marketing plans and manners of


1.14 “Intellectual Property Rights” means any copyrights, trademarks, service marks, domain names,

brands, business names, and registrations of the aforesaid and/or any other similar rights of this nature.

1.15 “Net Gaming Revenue” or “NGR” means all monies received by Company from New Customers as

placed bets, less (a) winnings returned to New Customers, (b) issued bonuses, (c) net balance

corrections, (d) administration fees, (e) fraud costs and chargebacks. For the avoidance of doubt, all Net

Gaming Revenue amounts mentioned above are only related to New Customers referred to Company

Websites by the Affiliate Website(s).

1.16 “New Customer” means a new, first-time customer of the Company who made a first deposit

amounting to at least the applicable minimum deposit at Company Websites’ player account, in

accordance with the applicable terms and conditions of Company Websites’. This excludes the Affiliate,

its employees, relatives and friends.

1.17 “Parties” means Company and the Affiliate (each a “Party”).

1.18 “Personal Data” means any information relating to any person, whether individual or legal that is or

may be identified, directly or indirectly.


2.1 Registering as Affiliate

To become a member of our Affiliate Program you must accept these terms and conditions by ticking

the respective box while submitting the Affiliate Application. The Affiliate Application will form an

integral part of the Affiliate Agreement.

We will, at our sole discretion, determine whether to accept an Affiliate Application and our decision is

final and not subject to any right of appeal. We will notify you by email as to whether your Affiliate

Application has been successful.

You will provide any documentation required by Company to verify the Affiliate Application and to verify

the Affiliate Account information at any time during the term of the Affiliate Agreement. This

documentation may include but is not limited to: bank statements, individual or corporate identity

papers and proof of address.

It is your sole obligation to ensure that any information you provide us with when registering with the

Affiliate Program is correct and that such information is kept up to date at all times.

2.2. Affiliate login details

It is your sole obligation and responsibility to ensure that login details for your Affiliate Account are

always kept confidential and secure.

Any unauthorized use of your Affiliate Account resulting from your failure to adequately guard your

login information shall be your sole responsibility, and you remain solely responsible and liable for all

such activity occurring under your Affiliate Account user ID and password (whether such activity was

undertaken by you or not). It is your obligation to inform us immediately if you suspect illegal or

unauthorized use of your Affiliate Account.

2.3. Affiliate Program participation

The Affiliate Program is intended for your direct participation. Opening an Affiliate Account for a third

party, brokering or transferring an Affiliate Account is not accepted. Affiliates wishing to transfer an

account to another beneficial owner must contact us and request permission. Besides, you shall not

open more than one Affiliate Account without our prior written consent.

By agreeing to participate in the Affiliate Program, you agree to use your best efforts to actively

advertise, market and promote the Company Websites in accordance with the Affiliate Agreement and

Company’s instructions from time to time. You will ensure that all activities taken by you under the

Affiliate Agreement will be in Company’s best interest and will in no way harm the Company’s

reputation or goodwill.

You may link to the Company Website’s using the Affiliate Links or other such materials as we may from

time to time approve. This is the only method by which you may advertise on our behalf.

2.4. Valid traffic and good faith

You will not generate traffic by using branded keys for placement of contextual advertising. It’s not

allowed to send branded traffic to Company Websites. You hereby recognize that any New Customer

attracted by using branded keys for placement of contextual advertising does not count as a valid New

Customer under the Affiliate Agreement, and thereby any Commission in relation to such New

Customers can be frozenor not payable upon Company decision.

You will not generate traffic to Company Websites by registering as a New Customer whether directly or

indirectly (for example by using associates, family members or other third parties). Such behavior shall

be deemed as Affiliate fraud.

You will also not attempt to benefit from traffic not generated in good faith. If you have any reasonable

suspicion that any New Customer referred by you is in any way associated to bonus abuse, money

laundering, fraud, or other abuse of remote gaming websites, you will immediately notify us of this.

You hereby recognize that any New Customer found to be a bonus abuser, money launderer or

fraudster or who assists in any form of affiliate fraud (whether notified by you or later discovered by us)

does not count as a valid New Customer under the Affiliate Agreement, and thereby no Commission

shall be payable in relation to such New Customers.

You hereby understand that in case of a massive winning at the current month and if the balance is

spent or lost in wagers in the following month, the Company is not liable to include such funds in the

Commission fees of a partner. This is explicitly mentioned in the terms for the Revenue Share and Hybrid


You hereby recognize that if 50% of New Customers of your total traffic volume made only a minimum

first deposit (up to 40 euro) during the current month, then such traffic shall be considered as motivated

under the Affiliate Agreement, and thereby any Commission in relation to such New Customers can be

frozen or not payable upon Company decision.

You hereby recognize that if more than 50% of New Customers of your total traffic volume made only a

minimum first deposit (up to 40 euro) during the current month, then the whole traffic volume shall be

considered as motivated. In this case, the Company has a right not to pay the Commission for such


You hereby recognize that if 20% of New Customers of your total traffic volume found to be bonus

abusers, money launderers or fraudsters or assist in any form in affiliate fraud (whether notified by you

or later discovered by us) do not count as a valid New Customers under the Affiliate Agreement, and

thereby no Commission shall be payable in relation to whole your traffic.

The Company has a right to ask you by sending the email or notifying via other instant messengers

(skype, telegrams, etc.) to suspend your traffic to check the quality of your traffic, as well as to check

your traffic for fraud. You hereby recognize that by receiving suspension notification from the Company

you will stop the traffic and all New Customers who registered after this notification will not count as a

valid New Customer and thereby any Commission in relation to such New Customers can be freezed or

no payable upon Company decision.

The Company has a right to cancel partner’s current deal and set a new deal unilaterally notifying the

Partner one (1) bank day in advance. Reasons of cancellation may include:

a) low quality traffic;

b) low conversion that may lead to a negative balance.

c) We reserve the right to limit or terminate your commission rate if your performance falls below a certain level.

You hereby recognize that after the cancellation of a current deal and setting of the one with unilateral

notification one (1) bank day beforehand all subsequent traffic that will be brought by the Partner

(registrations, first deposits and subsequent deposits) will be paid under conditions of a new deal.

2.5. Unsuitable websites

You will not use any Affiliate Links or otherwise place any digital advertisements whatsoever featuring

our Intellectual Property on any unsuitable websites (whether owned by a third party or otherwise).

Unsuitable websites include, but are not limited to, websites that are aimed at children, display illegal

pornography or other illegal sexual acts, promote violence, promote discrimination based on race, sex,

religion, nationality, disability, sexual orientation, or age, promote illegal activities or in any way violate

the intellectual property rights of any third party or of the Company, or breach any relevant advertising

regulations or codes of practice in any territory where such Affiliate Links or digital advertisements may

be featured.

2.6. Affiliate Links

The Affiliate Links shall be displayed at least as prominently as any other sales link on the Affiliate


You will only use Affiliate Links provided by Company within the scope of the Affiliate Program. Masking

your Affiliate Links (for example hiding the source of the traffic sent to Company’s Websites) is also


2.7. Email and SMS marketing

If sending any emails or SMS communications to individuals which (i) include any of Company’s

Intellectual Property Rights; or (ii) otherwise intend to promote Company Websites, you must first

obtain our permission to send such emails.

If such permission is granted by the Company, you must then ensure you have each and every

recipient’s explicit consent to receive marketing communications in the form of communication to be

sent (i.e. by SMS or email) and that such individuals have not opted out of receiving such

communication. You must also make it clear to the recipient that all marketing communications are sent

from you and are not from our Company.

2.8. Use of Company Intellectual Property Rights

Any use of Company’s Intellectual Property Rights must be in accordance with any brand guidelines

issued to you from time to time and are always subject to the approval required in clause below.

You will not register domain names, as well as search terms or other identifiers for use in any search

engine, portal, app store, sponsored advertising service or other referral service which are identical to

any of the Company’s trademarks or otherwise include the Company trademarks.

2.9 Approved creative

You will not use any advertising layout or creative (including banners, images, logos) incorporating our

Intellectual Property Rights unless the advertising layout or creative was provided to you by the

Company or (if advertising layouts are created by you) without the advance written approval of

Company. You will not modify the appearance of any advertising that has been provided to you or for

which approval was granted.

It is your responsibility to seek approval from Company in time for launch of any advertising campaign or

creative, to ensure you have written approval from the Company in relation to advertising, and to be

able to evidence such approval upon request.

2.10 Loyalty Programs

You will not offer any cash-back / value-back or similar programs, other than such programs as are

offered on the Company Websites.

2.11 Responsible Gaming

The Company has ongoing commitment to responsible gaming and prevention of gambling addiction.

You agree to actively cooperate with the Company to convey a responsible gaming message. Specifically,

you will not use any material or in any way target persons who are under 18 or the legal gambling age in

their jurisdiction.

2.12 Illegal activity

You will not target any territory or jurisdictions where gambling is illegal. You will always act within the

relevant and/or applicable law and you will not perform any act which is illegal in relation to the Affiliate

Program or otherwise.

2.13 Data Protection and Cookies

You shall at all times comply with the General Data Protection Regulation (GDPR) and any existing or

new data protection acts, regulations or law applicable to your territory. This includes all applicable

legislation and/or regulations relating to the use of ‘cookies’.

2.14 Cost and expense

You shall be solely responsible for all risk, costs and expenses incurred by you in meeting your

obligations under the Affiliate Agreement.

2.15 Company monitoring of Affiliate activity

You will immediately give Company all such assistance as is required and provide us with all such

information as is requested by Company to monitor your activity under the Affiliate Program.

2.16 Commissions paid incorrectly

The Affiliate agrees to immediately upon request by Company, return all Commissions received based

on New Customers referred to Company in breach of the Affiliate Agreement or relating to fraudulent or

falsified transactions.


3.1. Right to direct New Customers

We grant you the non-exclusive, non-assignable, right, during the term of this Affiliate Agreement, to

direct New Customers to such Company Websites as we have agreed with you in strict accordance with

the terms of the Affiliate Agreement. You shall have no claim to Commission or other compensation on

business secured by persons or entities other than you.

3.2. Licence to use Company Intellectual Property Rights

We grant to you a non-exclusive, non-transferable licence, during the term of this Affiliate Agreement,

to use the Company Intellectual Property Rights, which we may from time to time approve solely in

connection with the display of the promotional materials on the Affiliate Website or in other such

locations as may have been expressly approved (in writing) by Company. This licence cannot be sublicensed, assigned or otherwise transferred by you.

3.3. Players’ Personal Data

For the purpose of the services delivered under this Agreement, it is understood that the Affiliate shall

not have access to any Personal Data of Company’s customers.


4.1. We shall use our best efforts to provide you with all materials and information required for

necessary implementation of the Affiliate Links.

4.2. At our sole discretion, we will register any New Customers directed to the Company Websites by

you and we will track their transactions. We reserve the right to refuse New Customers (or to close their

accounts) if necessary to comply with any requirements we may periodically establish.

4.3. We shall make available monitoring tools which enable you to monitor your Affiliate Account and

the level of your Commission and the payment thereof.

4.4. We shall use and process the following personal data of an Affiliate or any Affiliate employee, as

follows: your username for logging in, your email address, name, date of birth, your country and

address, telephone number and financial data for the purposes of ensuring a high level of security,

fulfilling the AML legal requirements and for managing our business relationship.

4.5. Subject to your strict adherence to the Affiliate Agreement, we shall pay you the Commission in

accordance with Clause 6.


In the case of your breach (or, where relevant, suspected breach) of this Agreement or your negligence

in performance under the Affiliate Program, or failure to meet your obligations hereunder, the Company

shall have the following remedies available:

1. The right to suspend your participation in the Affiliate Program for the period required to

investigate any activities that may be in breach of the Affiliate Agreement. During such period of

suspension payment of Commissions will also be suspended;

2. The right to withhold any Commission or any other payment to the Affiliate arising from or

relating to any specific campaign, traffic, content or activity conducted or created by the Affiliate

which is in breach of the Affiliate’s obligations under the Affiliate Agreement;

3. The right to withhold from the Commission monies which Company deems reasonable to

cover any indemnity given by the Affiliate hereunder or to cover any liability of Company which

arises as a result of the Affiliate’s breach of the Affiliate Agreement;

4. Immediately terminate the Affiliate Agreement;

5. The right to withhold monies held in the Affiliate Wallet if they are not withdrawn within a

period of 3 (three) months from the date of the termination of the Affiliate Agreement in

accordance with clause 8.1.

PARTNER reserves the right to update or modify this Agreement by notice via message to your email

address 1 days in prior to any changes being implemented and presented online at the site within the

section of affiliate terms and conditions. Should you not agree to the changes you are required to

terminate this Agreement in accordance with the terms within this agreement. Details of any changes to

the terms and conditions will be published in clause 5 within this agreement available in updated

version on partnersbetplays.com. If you continue to participate in our affiliate program also after

changes to the agreement has been posted this will be constituted as a binding acceptance of such

changes by you.

Our rights and remedies detailed above shall not be mutually exclusive.


6.1. Subject to your adherence to the provisions of the Affiliate Agreement, you will earn Commission in accordance with the Commission Structure. We retain the right to change the Commission percentage and method of calculation of Commission in accordance with this clause.

6.2 The Commission is calculated at the end of each month and payments shall be made on a monthly basis.

6.3. Payment of Commission will be done by the 15th business day of the subsequent month.

For example, the commission for January will be paid no later than the 15th business day of February. 

6.4. Affiliate will need to: 

1 – Approve the commission presented to him by the account manager and the affiliate program

2 – Update his payment details no longer than the 10th day of the month of payment. 

6.5. The affiliate program admin fee will be 8.5%, taken from the Gross Gaming Revenue (GGR). 

6.6. The Affiliate may, at the Company’s sole discretion, be provided with the opportunity to restructure its commission structure.

6.7. The Affiliate’s acceptance of a Commission payment shall constitute the full and final settlement of the balance due for the relevant period. 

In case the Affiliate disagrees with the balance due as reported, he or she shall notify the Company within fourteen (14) calendar days and clearly state reasons of the disagreement. 

Failure to notify the Company within this time limit shall be considered as an irrevocable acknowledgement of the balance due for the relevant period.

6.8. The Commission shall be deemed to be exclusive of value added tax or any other applicable tax. The Affiliate shall have the sole responsibility to pay all taxes, levies, charges and any other money payable or due to any tax authority, department or other competent entity as a result of the compensation generated under the Affiliate Agreement.

6.9 Available payment methods.

Within affiliate program, affiliates can receive their commission funds using the following payment methods:

• Bank Transfer

• Crypto Currencies 

6.10 The minimum sum for a monthly payment for the affiliate is €500 for crypto wallets and €500 for Bank Transfer. If the commission is lower than these amounts, it shall be rolled over to the next month automatically.


7.1 In any given month, if a Customer generates a negative net revenue of at least $10,000, he/she will

be deemed to be, for the purposes of this section, a 'High-Roller'.

7.2 If the aggregate Net Revenue for the Affiliate, in that month, for a Brand is negative $2,000 or

greater, then the High-Roller policy as set out hereunder, will apply:

7.3.1 The negative Net Revenue generated by the High-Roller will be carried forward and offset against

future Net Revenue generated by that same High-Roller;

7.3.2 The negative balance carried forward cannot be set-off against other Customers’ Net Revenue;

7.3.3 The negative balance carried forward cannot be greater than the total aggregate negative Net

Revenue for that particular Brand on the Affiliate account, for that month;

7.3.4 The negative balance of a High-Roller will be reduced by future positive Net Revenue that they

generate in subsequent months;

7.3.5 A negative balance will not be increased by future negative Net Revenue unless the High-Roller

meets the qualifying criteria in subsequent months


During the term of the Affiliate Agreement, you may from time to time be entrusted with confidential

information relating to our business, operations, or underlying technology and/or the Affiliate Program

(including, for example, the Commissions earned by you under the Affiliate Program).

You agree to avoid disclosure or unauthorised use of any such confidential information to third persons

or outside parties unless you have our prior written consent. You also agree that you will use the

confidential information only for the purposes of the Affiliate Agreement. Your obligations in regards to

this clause survive the termination of this Agreement.

In addition, you must not issue any press release or similar communication to the public with respect to

your participation in the Affiliate Program without the prior written consent of the Company (with

approval of the exact content to also be approved by Company).


9.1. Term

The term of the Affiliate Agreement will begin when you are approved as an Affiliate and will be

continuous unless and until either Party notifies the other in writing that it wishes to terminate the

Agreement. In this case the Agreement will be terminated 30 days after such notice is given. For

purposes of notification of termination, delivery via e-mail is considered a written and immediate form

of notification.

For the avoidance of doubt, Company may also terminate (in accordance with Clause 5 above) upon

immediate notice at any time for the Affiliates failure to meet their obligations under the Agreement or

otherwise for the Affiliate’s negligence.

9.2. Affiliate actions upon termination

Upon termination you must immediately remove all of Company banners or creatives from the Affiliate

Website and disable all Affiliate Links from the Affiliate Website to all Company Websites.

All rights and licenses given to you in the Affiliate Agreement shall immediately terminate.

You will return to Company any confidential information and all copies of it in your possession and

control, and will cease all uses of all Company Intellectual Property Rights.

9.3. Commission

Upon termination of the Affiliate Agreement for any reason, all Commission relating to any New

Customers directed to Company during the term shall not be payable to the Affiliate as from the date of



10.1. Disclaimer

We make no express or implied warranties or representations with respect to the Affiliate Program,

about Company or the Commission payment arrangements (including, without limitation, functionality,

warranties of fitness, merchantability, legality or non-infringement). In addition, we make no

representation that the operation of our sites will be uninterrupted or error-free and will not be liable

for the consequences if there are any. In the event of a discrepancy between the reports offered in the

Affiliate Account system and the Company database, the database shall be deemed accurate.

10.2. Indemnity and Limitation of Liability

You shall indemnify and hold Company, our directors, employees and representatives harmless from

and against any and all liabilities, losses, damages and costs, including legal fees, resulting from or in any

way connected with (a) any breach by you of any provision of the Affiliate Agreement, (b) the

performance of your duties and obligations under the Affiliate Agreement, (c) your negligence or (d) any

injury caused directly or indirectly by your negligent or intentional acts or omissions, or the

unauthorized use of our creatives and links or this Affiliate Program.

The Company shall not be held liable for any direct or indirect, special, or consequential damages (or

any loss of revenue, profits, or data), any loss of goodwill or reputation arising in connection with the

Affiliate Agreement or the Affiliate Program, even if we have been advised of the possibility of such


10.3. Non-Waiver

Our failure to enforce your strict performance of any provision of the Affiliate Agreement will not

constitute a waiver of our right to subsequently enforce such provision or any other provision of the

Affiliate Agreement.

10.4. Relationship of Parties

The Company and the Affiliate are independent contractors and nothing in the Affiliate Agreement will

create any partnership, joint venture, agency, franchise, sales representative, or employment

relationship between us. You will have no authority to make or accept any offers or representations on

our behalf. You will not make any statement, whether on your site or otherwise, that would contradict

anything in this Affiliate Agreement.

10.5. Force Majeure

Neither party shall be liable to the other for any delay or failure to perform its obligations under the

Affiliate Agreement if such delay or failure arises from a cause beyond its reasonable control, including

but not limited to labor disputes, strikes, industrial disturbances, acts of God, acts of terrorism, floods,

lightning, utility or communications failures, earthquakes or other casualty. If such event occurs, the

non-performing Party is excused from whatever performance is prevented by the event to the extent

prevented provided that if the force majeure event subsists for a period exceeding thirty (30) calendar

days then either Party may terminate the Affiliate Agreement with immediate effect by providing a

written notice.

10.6. Assignability

You may not assign the Affiliate Agreement, by operation of law or otherwise, without our prior written


10.7. Severability

If any provision of the Affiliate Agreement is held to be invalid, illegal or unenforceable in any respect,

such provision will be ineffective only to the extent of such invalidity, or unenforceability, without

invalidating the remainder of the Affiliate Agreement or any provision hereof.

10.8. English language

The Affiliate Agreement was first drafted in English. Should there be any conflict or discrepancy between

the English language version and any other language, the English version shall prevail.

10.9. Modification of Terms & Conditions

We may modify any of the terms and conditions contained in the Affiliate Agreement or replace it at any

time and in our sole discretion by posting a change notice or a new agreement on our site. Modifications

may include, for example, changes in the scope of available Commissions and Affiliate Program rules.

If any modification is unacceptable to you, your need to terminate the Affiliate Agreement. Your

continued participation in our Affiliate Program following our posting of a change notice or new

agreement will constitute binding acceptance of the modification or of the new agreement.


We make no representation that the operation of the PARTNER Site will be uninterrupted or error-free

and we will not be liable for the consequences of any interruptions or errors.

This Agreement has not been varied or otherwise amended since (25.01.2022).